From this morning, consumers buying a 1L, 2L or 3L bottle of Dairy Farmers or Pura branded white milk from participating retailers in New South Wales, Queensland and Victoria will be supporting drought-affected dairy farmers in those states who supply the milk.

The fundraising initiative is the brainchild of Lion Dairy & Drinks, which processes milk supplied by members of Dairy Farmers Milk Co-operative (DFMC) along with their own direct dairy suppliers.

Lion Dairy & Drinks last week announced that 10 cents per litre would be added temporarily to the wholesale price of its Dairy Farmers and Pura 1L, 2L and 3L white milk products sold through participating grocery and convenience stores in New South Wales, Queensland and Victoria. All the additional funds will go directly to drought affected dairy farmers supplying Lion Dairy & Drinks in those states.

Selected retailers are applying a similar fundraising approach through their home-brand milk.

DFMC has welcomed Lion Dairy & Drinks’ move, which Queensland dairy farmer and DFMC Chair Andrew Burnett said would help co-operative members who were doing it tough as a result of the drought.

Mr Burnett said it was an important step towards supporting the sustainability of Australia’s dairy farmers during a difficult period of drought.

“Any increase in the wholesale price of milk that supports our farmers – especially those who are facing drought – is welcomed,” he said.

DFMC is a farmer-owned co-operative of 186 dairy farmers in Queensland, NSW, Victoria and South Australia. All milk produced by DFMC is sold to Lion Dairy & Drinks.

“The money raised from this temporary wholesale milk price increase will make a difference and really help with the higher costs of feed and water,” Mr Burnett said.

“I want to thank in advance all consumers who take this easy and effective step towards helping our dairy farmers by simply choosing Dairy Farmers or Pura white milk from participating retailers.”

DFMC is part of an independent committee being set up by Lion Dairy & Drinks to oversee the distribution of funds raised to drought-affected Lion Dairy & Drinks dairy suppliers.

Media information

Gabrielle Sheehan or 03 9670 6599 at Currie Communications.

DFMC Chair Andrew Burnett is available for interview